Beyoncé-Formation---------Case study The music video is an important promotional tool used by the industry to market performers and their music. The video is used to anchor and interpret the meaning of a song. Music videos can differ in style too- some are story-orientated, some show live performances It helps to create a 'star persona' for … Continue reading Music videos →

From looking at the movie poster for Kiss of the Vampire you can assume that the genre is a horror film as it contains: vampires, blood, darkness, bats and victims that are typical elements of the genre. The central image on the poster is a vampire holding a girl at his mercy and a woman who has man … Continue reading Kiss of the Vampire analysis →

The Tide advert is aimed towards a stereotypical 1950's mainstream female audience. Women are attracted to the advert with the bright colours and sexist, but almost flattering portrayal of women. The language used on the poster is very persuasive, they use bullet points and emphasis to sell their product. The tagline "Tide's got what women want!" … Continue reading Tide advert analysis →

There are many negative downfalls to audience profiling. By audience profiling you are stereotyping those who consume your media, therefore not taking into account what makes them different. In addition by audience profiling you limit your audience to who you think will be targeted by your product, therefore narrowing your potential to target a wider … Continue reading ISP 7- Audience profiling →

McDonalds: Jack is a 17 year old student from Brighton. He would describe himself as lower middle class and of White British descent. He goes to college four days a week to study for his A levels, he usually goes out with his friends at the weekend and they like to go to Brighton beach … Continue reading ISP week 7 →

water-aidtidekiss-of-the-vampire Product context: Designed for heavy duty machine cleaning, Procter & Gamble launches Tide in 1946 and it became the leading brand in America. The D'Arcy Maisus Benton & Bowles advertising company handled P&G's accounts throughout the 1950's. Its campaign for Tide reffered explicitly to P&G because thei market reasearch showed that consumers had high … Continue reading Case studies →

The advert shows a very sexualised version of women, in the advert a woman is being held down by a man while three others watch on. Everyone in the advert is wearing very limited clothing, the men are wearing a few blue items of clothing and the lady a short black dress. Blue connotes manliness … Continue reading Representation and identity theories* →

In Advert 1 the advertisers use a comedic atmosphere to make the advert memorable. Everyone in the advert is attractive, which makes the advert more pleasing to the viewer. On one hand the advert could be taken lightly and seen as a funny viral hit, but on the other hand the sexualisation of the gardener … Continue reading ISP 6- audio visual advert analysis →

The poster for Budweiser uses sexist stereotypes to target the audience of the times. The man in the image is seen to been manly as he is holding a hammer and is fixing something on the table, he therefore seems to be a hagemonic man under Connels masculinity theory. To enforce his masculinity his (assumed) … Continue reading ISP 6- representation in adverts 2 →

In the poster they use sexist language to appeal to the audience of the time. When this advert was first out it would be likely that the women would be domestic housewives at home, while their husbands would go out to work, therefore this poster would be very appealing to the audience. The tagline "You … Continue reading ISP 6- Representation in adverts 1 →