water-aidtidekiss-of-the-vampire Product context: Designed for heavy duty machine cleaning, Procter & Gamble launches Tide in 1946 and it became the leading brand in America. The D'Arcy Maisus Benton & Bowles advertising company handled P&G's accounts throughout the 1950's. Its campaign for Tide reffered explicitly to P&G because thei market reasearch showed that consumers had high … Continue reading Case studies →