Representation- The ways in which the media portrays the world around us from a particular perspective. e.g. gender, race, age , class, ethnicity and political views. Masculinity- A concept which presents the often stereotypical attributes related to being male. Usually focused on: strength, power, physique, being emotionless and independent. R.W.Connel- Masculinity theory. Believed there are … Continue reading Media lesson 3- Representation →

The Kuleshov effect: People interpret the meaning of expressions differently depending on what the subject is looking at. The meaning of a clip can change depending on what order the clips are shown E.g. A man looking at the screen with a neutral expression, then we see a baby, the screens cuts again to the man … Continue reading Media lesson 2- Media structure and genres →

Semiotics- The idea that texts communicate their meanings through a process of signification. Polysemy - A sign that signifies lots of things or has multiple meanings. Denotation- The literal meaning of a word. Connotation- The emotional meaning of a word or the thoughts and feelings associated with it. Producers of media texts use technical and audio codes to create … Continue reading Media Lesson 1- Semiotics & how to speak movie →