Advertising is one of the most powerful forms of media. It is generally used to sell products or services, but is also used to generate awareness of issues/events-charities for instance. To do this advertisers need to create a strong brand identity. Brand identity: the image that a brand projects and the associations the audience makes … Continue reading Advertising lesson 1 →

In the film I, Daniel Blake various different types of people are displayed with semi-stereotypical characteristics. Daniel Blake is the protagonist in the film, the movie follows his life and the struggles he faces when trying to apply for benefits after having a serious heart attack. Blake is a 59 year old white man who … Continue reading I, Daniel Blake representation →

There was a major reaction from politicians and people of power when the film I, Daniel Blake came out. Many believed the film to be a complete exaggeration of life for those trying to live off benefits. Tory, Duncan Smith, who was responsible for £15 billion benefit cuts after 2010 responded to the film saying … Continue reading Political response to I, Daniel Blake →

A film about the benefit system in the UK. Following the life of 59 year old Joiner Daniel Blake. Month and year of release: 21st of October 2016 Actors/Actresses: Dave Johns, Hayley Squires, Briana Shann, Dylan Mckiernan Director: Ken Loach Production companies: Sixteen films, Why not productions and Wild bunch Distributor: eOne Budget: Unknown Box … Continue reading I, Daniel Blake →

Universal Pictures-   When was it founded? 30th April 1912 Who is the CEO? Ronald Meyer What are its most popular films? Jurassic park, Mama Mia, Gladiator, Pride & Prejudice, Jumanji, Back to the future and Batman What film franchises do they own? Jurassic park, Despicable me, Pitch perfect, Back to the Future, 50 Shades … Continue reading Film industry- Straight Outta Compton →

Straight Outta Compton follows the lives of a the 'controversial' American hip-hop group called NWA. Throughout the film many stereotypical and problematic characters are shown. In the film we see the harsh reality of life for African-American people in the 80's-90's.  The members of NWA as well as other African-Americans are viewed as "dangerous" by … Continue reading Straight Outta Compton- Nadia Bilek →

What is a mainstream, high concept film? This is a model for a film and is used to describe the concept of the Hollywood mainstream, "big budget" film. It originally consisted of a ten-point formula that ensured the film conformed to the high-concept model. The criteria of a high-concept film includes: Clearly defined character, often … Continue reading The film industry →

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