The advert starts with a close up of a radio with rain pouring down outside in the western world. It then changes into a wide shot of the dry lands in Africa, showing the difference between our world that we take for granted and the world of others, less fortunate than us. We can see that we … Continue reading Water aid analysis →

Beyoncé-Formation---------Case study The music video is an important promotional tool used by the industry to market performers and their music. The video is used to anchor and interpret the meaning of a song. Music videos can differ in style too- some are story-orientated, some show live performances It helps to create a 'star persona' for … Continue reading Music videos →