Mine- Beyonce's music video for 'Mine' shows an array of different clips that visually show the inner turmoil and emotions of getting through a bad point in a relationship. The music video opens with a close up of the title burning in flames, this shows the possessive nature of the word 'Mine' in a negative … Continue reading ISP 9- Beyonce music video analysis →

Age: 38 Genre: pop/R&B. Describes herself as a "modern day feminist". Her new-worth is $355 million. She has nearly 10 billion views on her YouTube channel. She has 6 number one singles in the Us and 5 in the UK. She was the first female solo artist to headline Coachella. Beyoncé was the first female … Continue reading Beyonce fact file →

This is America- Childish Gambino This is America by Childish Gambino shows life through the eyes of a black man in America. He compiles a culmination of various different real life events in order to show the injustice and racism African Americans face in their lifetimes. The music video starts with "African" style music and … Continue reading ISP 8- Music video analysis →

The advert starts with a close up of a radio with rain pouring down outside in the western world. It then changes into a wide shot of the dry lands in Africa, showing the difference between our world that we take for granted and the world of others, less fortunate than us. We can see that we … Continue reading Water aid analysis →

Beyoncé-Formation---------Case study The music video is an important promotional tool used by the industry to market performers and their music. The video is used to anchor and interpret the meaning of a song. Music videos can differ in style too- some are story-orientated, some show live performances It helps to create a 'star persona' for … Continue reading Music videos →

From looking at the movie poster for Kiss of the Vampire you can assume that the genre is a horror film as it contains: vampires, blood, darkness, bats and victims that are typical elements of the genre. The central image on the poster is a vampire holding a girl at his mercy and a woman who has man … Continue reading Kiss of the Vampire analysis →

The Tide advert is aimed towards a stereotypical 1950's mainstream female audience. Women are attracted to the advert with the bright colours and sexist, but almost flattering portrayal of women. The language used on the poster is very persuasive, they use bullet points and emphasis to sell their product. The tagline "Tide's got what women want!" … Continue reading Tide advert analysis →

There are many negative downfalls to audience profiling. By audience profiling you are stereotyping those who consume your media, therefore not taking into account what makes them different. In addition by audience profiling you limit your audience to who you think will be targeted by your product, therefore narrowing your potential to target a wider … Continue reading ISP 7- Audience profiling →

McDonalds: Jack is a 17 year old student from Brighton. He would describe himself as lower middle class and of White British descent. He goes to college four days a week to study for his A levels, he usually goes out with his friends at the weekend and they like to go to Brighton beach … Continue reading ISP week 7 →

water-aidtidekiss-of-the-vampire Product context: Designed for heavy duty machine cleaning, Procter & Gamble launches Tide in 1946 and it became the leading brand in America. The D'Arcy Maisus Benton & Bowles advertising company handled P&G's accounts throughout the 1950's. Its campaign for Tide reffered explicitly to P&G because thei market reasearch showed that consumers had high … Continue reading Case studies →