The advert shows a very sexualised version of women, in the advert a woman is being held down by a man while three others watch on. Everyone in the advert is wearing very limited clothing, the men are wearing a few blue items of clothing and the lady a short black dress. Blue connotes manliness … Continue reading Representation and identity theories* →

In Advert 1 the advertisers use a comedic atmosphere to make the advert memorable. Everyone in the advert is attractive, which makes the advert more pleasing to the viewer. On one hand the advert could be taken lightly and seen as a funny viral hit, but on the other hand the sexualisation of the gardener … Continue reading ISP 6- audio visual advert analysis →

The poster for Budweiser uses sexist stereotypes to target the audience of the times. The man in the image is seen to been manly as he is holding a hammer and is fixing something on the table, he therefore seems to be a hagemonic man under Connels masculinity theory. To enforce his masculinity his (assumed) … Continue reading ISP 6- representation in adverts 2 →

In the poster they use sexist language to appeal to the audience of the time. When this advert was first out it would be likely that the women would be domestic housewives at home, while their husbands would go out to work, therefore this poster would be very appealing to the audience. The tagline "You … Continue reading ISP 6- Representation in adverts 1 →

Advertising is one of the most powerful forms of media. It is generally used to sell products or services, but is also used to generate awareness of issues/events-charities for instance. To do this advertisers need to create a strong brand identity. Brand identity: the image that a brand projects and the associations the audience makes … Continue reading Advertising lesson 1 →

In the film I, Daniel Blake various different types of people are displayed with semi-stereotypical characteristics. Daniel Blake is the protagonist in the film, the movie follows his life and the struggles he faces when trying to apply for benefits after having a serious heart attack. Blake is a 59 year old white man who … Continue reading I, Daniel Blake representation →

There was a major reaction from politicians and people of power when the film I, Daniel Blake came out. Many believed the film to be a complete exaggeration of life for those trying to live off benefits. Tory, Duncan Smith, who was responsible for £15 billion benefit cuts after 2010 responded to the film saying … Continue reading Political response to I, Daniel Blake →

A film about the benefit system in the UK. Following the life of 59 year old Joiner Daniel Blake. Month and year of release: 21st of October 2016 Actors/Actresses: Dave Johns, Hayley Squires, Briana Shann, Dylan Mckiernan Director: Ken Loach Production companies: Sixteen films, Why not productions and Wild bunch Distributor: eOne Budget: Unknown Box … Continue reading I, Daniel Blake →

Universal Pictures-   When was it founded? 30th April 1912 Who is the CEO? Ronald Meyer What are its most popular films? Jurassic park, Mama Mia, Gladiator, Pride & Prejudice, Jumanji, Back to the future and Batman What film franchises do they own? Jurassic park, Despicable me, Pitch perfect, Back to the Future, 50 Shades … Continue reading Film industry- Straight Outta Compton →

Straight Outta Compton follows the lives of a the 'controversial' American hip-hop group called NWA. Throughout the film many stereotypical and problematic characters are shown. In the film we see the harsh reality of life for African-American people in the 80's-90's.  The members of NWA as well as other African-Americans are viewed as "dangerous" by … Continue reading Straight Outta Compton- Nadia Bilek →